FILE: LEG
Cf: KH
COMMERCIAL, PROMOTIONAL, AND CORPORATE
SPONSORSHIPS AND PARTNERSHIPS
The Iberville Parish School Board recognizes that corporate and other private sponsorship of programs and activities related to education can provide valuable enhancement of the educational program offered by the School Board. For that reason, the Iberville Parish School Board may enter into commercial, promotional, and corporate sponsorship and partnership arrangements under the following conditions:
The School Board, subject to the terms and conditions of this policy and any other reasonable conditions established by the School Board, may enter into partnership or sponsorship agreements with corporations, business entities, organizations or individuals entities deemed to be beneficial or desirable by the Board, and may allow for recognition of such corporations, businesses or individuals as sponsors or partners of the Iberville Parish School Board.
All school facilities and school property are intended for and are for the exclusive use of the Iberville Parish School Board and its authorized users for the public purposes associated with education, athletics, community recreation and community activities and entertainment permitted by law. No school facilities nor school property shall be intended or considered as an open, limited, or other public forum for expression of any commercial or other messages by virtue of any sponsorships or partnership arrangement entered into pursuant to this policy or otherwise.
Any commercial or promotional advertisements, banners, displays or other materials or messages sought to be placed on school property, premises or facilities pursuant to this policy shall be allowed only on the terms and conditions set forth in this policy, and the partner or sponsor shall be deemed to have accepted and be bound by all such terms and conditions.
The Iberville Parish School Board shall be permitted to remove any advertisements, banners, or other promotional material allowed pursuant to any authorized partnership or sponsorship agreement whenever it appears to the School Board that the terms and conditions of this policy, or any conditions imposed by the School Board, have not been met, and also where the donor has been convicted or found not innocent of a felony or crime of moral turpitude, and/or is an organization or business entity which has ceased to be a going concern.
DEFINITIONS
An educational partnership is a mutually beneficial, co-operative relationship in which partners share values, objectives, and/or human or financial resources to enhance learning for students.
An educational sponsorship is an arrangement pursuant to which the sponsor provides money, price reductions, equipment, materials, services, or other benefits in exchange for recognition of its products or entity for a specified period of time.
AUTHORITY TO ENTER INTO AGREEMENTS
Subject to the conditions and procedures set forth in this policy, on behalf of the School Board, the Superintendent may enter into sponsorships and partnerships, which shall benefit one school, more than one school or the division as a whole. These sponsorships and partnerships may be for any period of time and dollar amount. Where a sponsorship or partnership benefits only one school and is below $1,000, the Superintendent may delegate authority to the principal to enter into the arrangement. Recognition of sponsorships and partnerships through use of a sponsor's/partner’s name or logo may be made on the Iberville Parish School Board website, webpages, television, and school structures, subject to the approval of the Superintendent.
The Superintendent shall establish regulations which define procedures relating to solicitation, execution and monitoring of the agreement, the size, appearance, and manner of placement of name/logo, handling of funds, and compliance with all applicable School Board policies and/or administrative regulations and procedures.
The Superintendent shall notify the School Board of his or her intent to enter into a sponsorship or partnership. At the time of notification, and at its discretion, the School Board may create a Sponsorship Review Committee to approve any such sponsorship or partnership. A Sponsorship Review Committee may be warranted where the sponsorship or partnership arrangement is complex, involves a significant amount of funding, or warrants more thorough review based on out-of-the-ordinary facts and circumstances that could affect the well-being of the students. If the Committee’s decision regarding the proposed sponsorship or partnership is not unanimous, the decision may be appealed to the School Board by either the potential sponsor or partner or by a member of the Sponsorship Review Committee.
REQUIREMENTS
The Superintendent shall establish minimum criteria and administrative regulations and procedures selection of sponsors and partners. For sponsorship or partnership opportunities with a value of less than $5,000, the Superintendent may solicit or authorize his/her designee to solicit proposals. For opportunities with a value of $5,000 or more, the School Board shall make public notice of potential sponsorship or partnership opportunities, and shall allow a reasonable amount of time for potential sponsors or partners to submit proposals.
Any agreement to enter into an educational sponsorship or educational partnership shall be in writing. The written agreement shall include:
A statement of the educational purpose for the relationship.
A statement that the School Board has the right to terminate the agreement without penalty if it determines that the agreement is having an adverse impact on the educational experience of students, including without limitation if developments occur such that the sponsorship or partnership involves one or more of the prohibitions below.
A statement that if an agreement is terminated because of an adverse impact on the educational experience of students, or any violation of the conditions provided below, no other agreement for an educational partnership or sponsorship shall be entered into between the School Board and the partner or sponsor whose agreement has been terminated for a specified period of time.
A statement detailing the specific benefits to the school or school division from the agreement.
A statement clearly defining the roles, expectations, rights, and responsibilities of all parties to the agreement. This statement shall include a statement of whether the agreement permits the sponsor or partner to advertise in connection with the agreement and if so, the extent of such advertising.
A statement clearly defining whether the agreement creates any exclusive rights for the sponsor or partner and, if such rights are created, clearly defining those rights. If no exclusive rights are created, the agreement shall include a statement that the existence of the sponsorship or partnership shall not limit the discretion of the School Board or its personnel in the use of sponsored or non-sponsored materials.
The duration of the agreement.
A statement that the school or School Board retains the exclusive right to authorize the use of its name, logo, or other similar information.
A statement that the school or School Board must approve its identification as a partner or co-sponsor in all publicity materials.
A statement of the monetary value to be received by the school or school division pursuant to the agreement.
A statement defining how the benefits arising from the agreement shall be distributed.
A statement of the basis on which students may be permitted to participate in the program or otherwise benefit from the agreement.
A statement that the sponsor or partner assumes the responsibility for obtaining the consent of any student or School Board employee whose likeness may appear in any materials disseminated by the partner or sponsor.
A statement disclosing any relationship between the sponsor or partner, or any of its employees or major stockholders, and any student, School Board employee, School Board member, or the Superintendent.
A statement that all partnerships and sponsorships shall be consistent with all federal and state laws, local ordinances and School Board policies and administrative regulations and procedures and with all preexisting School Board contracts.
A statement that no partnership or sponsorship shall exploit any student or School Board employee.
A statement that no sponsor or partner shall be permitted to collect personal information, including names, addresses or telephone numbers of students or School Board employees because of the partnership or sponsorship.
A statement that any curriculum materials provided pursuant to the agreement shall be held to the same standards as other curriculum materials.
A statement that any participation by any student or School Board employee in any activity established pursuant to the agreement shall be purely voluntary.
PROHIBITIONS
No agreement shall be entered into if the sponsorship or partnership involves or gives the appearance of involving any activity, which could result in the following:
promotion of hostility or violence;
an attack on ethnic, racial, or religious groups;
discrimination prohibited by any law or School Board policy;
promotion of the use of drugs, alcohol, tobacco, or firearms;
promotion of sexual, obscene, or pornographic activities; or
promotion of any image that is not in keeping with the established goals and purposes of the School Board.
PUBLIC NOTICE
The Superintendent shall ensure that a listing of all active sponsorships and partnerships, including each agreement's purpose, intent, expected duration and any monetary value is maintained and readily available to the public.
New policy: June 10, 2013
Ref: Board minutes, 6-10-13
Iberville Parish School Board